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American Express
Wimbledon Tennis Experience 2022
A smashing fan experience at the Championships that brought everyone closer to tennis #WithAmex: with a Ball Boy video gaming challenge, the chance to find Andy Murray and win, live screenings, and much, much more.
EXPERIENCE
Take some time out from the action at the Wimbledon Championships and receive an elevated tennis and brand experience #WithAmex through a number of tennis and tournament experiences.
CENTRE COURT CHALLENGE
Test your Ball Boy skills in this accuracy game, that pits you against other players, for the chance to win Amex tennis prizes.
FIND ANDY
Select one of 3 busy, illustrated scenes: Centre Court, The Hill or The Queue, and find Amex Brand Ambassador, Andy Murray, in a 'Where's Wally-esque' game for all the family. A fun and highly visible challenge, that again rewards with Amex tennis prizes.
EXPRESS SALON
Get Centre Court ready in the salon with exclusive tennis designs for your nails, or freshen up your trainers with our dedicated team.
PLUS:
- Live screening of matches
- Amex Radio Cart with headphones for live commentary
- Amex services and sign ups
- Photo Opportunities
- Postcard Service with exclusive Wimbledon designs
- Terrace cocktails
SOCIAL AMPLIFICATION
- Photo opportunities
- Shared gamification content
- Influencers and experience stories
POSITION: Freelance Creative Lead @ Momentum
Workings
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