Thinker. Tinker. Maker. Shaker.
Problem solver. Concept creator.
Art Director. Spatial Designer.
Leader. Team player. Great tea maker.
From pad to live, virtual or real,
I can help you make it happen.
But, it all must start with a simple,
clear and effective idea.
What you need to know...
I am a Creative Director that specialises in Brand Activations and Experiential projects.
Over the last 17 years (or so) I have creatively led a number of activations and events for some of the world’s largest brands in tech, sport, fashion and booze, reaching 1000s of fans and consumers.
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Events and experiences that have taken place in such great venues as the O2, Alexandra Palace and Earls Court.
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Brand activations that have appeared at major festivals like Isle of Wight, V, Reading & Leeds and Goodwood Festival of Speed.
Touring experiences for WWF, Williams Martini F1 and UEFA: creating the Euro 2016 Trophy Tour, a multi-carriage, multi-experience 2 month train tour taking in 25 cities across France.
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Plus pop-up, retail and bar experiences for the likes of Diageo, TK Maxx and Samsung at Samsung KX.
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My broad skill set includes creating activations, experiences and campaign ideas built on strategy and insights, right the way through to producing venue layouts, dressing & styling, design and activity collateral.
An experience is nothing without emotion, interaction and social amplification.
Be authentic, be real and be relevant
and people will connect, share and remember.
As a full-time CD, my day to day responsibilities include department and creative personnel management, creating and delivering projects, from concept through to final design, managing the quality of creative output, and leading and directing a creative team, amongst many other things.
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I am responsible for the day to day up-keep and management of the creative department, its growth within the agency, recruitment and management of the creative team.
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I am a confident and outgoing person who can manage small or large projects competently and direct team members well.
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Full-time or freelance, I am involved in every project from the concept stage right through to live day.
I work from scamps to mac, leading and working with excellent designers, 3D designers and dressing designers who help turn the vision into reality.
Plus liaising at all times with the account team, digital and production guys and of course the client, presenting confidently at a high and competent level.
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Please take a moment to check out my work and feel free to give me a call or
drop me an email to find out more.